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# Notes
- Platform companies have amassed power of commerce and communications. Public (US) feels that the government may not do enough to rein them in and see them as being unaccountable.
- Forms of platform power
- Gatekeeper power
- Companies serve as infra for digital markets.
- Market control protected by network effects and acquired data. *These are barriers to entry for new entrants*.
- Can be used to/in
- extort and get better terms for platforms themselves.
- reinforce their own gatekeeper power - limit 3rd parties from reaching users directly.
- Shaping content, production of news <!-- and distribution --> .
- Can be tackled by
- Mandating common carriage / platform neutrality
-
- Leveraging
- Platforms play the role of infrastructure as well as participant in a market.
- Can be used to
- discriminate in favour of their own goods.
- Can be tackled by
- preventing platforms from becoming participants in markets where they are the infrastructure.
- Information Exploitation
- By collecting and processing large amounts of data, platforms generate information that they can use in many ways.
- Can be used for
- manipulating/selective information being provided to users. (privacy)
- price discrimination between users. (privacy)
- competitive diffentiation based on insights gathered. Experimentaion/risk borne by 3rd parties, platform dominates once established. (competition)
- Not straightforward to tackle
- Regulate conduct, limit the types/kinds of information that platforms can gather.
- But underlying incentive (to collect more data) needs to be addressed
- Reforms required to competition (block and undo acquisitions) and ending surveillance based business modesl (spinoff ad networks)
- Historical Analogies
- Gatekeeper and leveraging power have been dealt with in the past (in the US).
- Mandating common carriage for railways (gatekeeper). <!-- will that work globally-->. Platform neutrality: require a platform to treat all commerce/transactions using its infrastructure as equal. <!-- So they cannot favour themselves, or any particular operator over others -->
- Prevent platforms from entering certain lines of business / separations regime like railroad, telecom, tv networks and banks (leveraging) i.e. cannot be market infra and participant.
- Disclosure regimes and public audits have been used to address information exploitation in the past. Distinct now because
- volume of data that platforms have (privacy)
- information about compeiting businesses (competition)
# Further reference