tags:: [[algorithm]] [[tiktok]] https://reallifemag.com/i-write-the-songs/ # Notes > Regardless of any potential ulterior motives, TikTok must first induce users to keep using it. One might see that as a matter of matching its supply with what the audience demands, but it is also a matter of producing the audience that can enjoy the app. If there is any sort of mind control involved, this would be it — the same processes of seduction that characterize the system of consumerism in general. The relation between what we want to see and what we end up spending so much time watching is pretty tenuous to begin with; TikTok is designed to preserve and administrate that gap while seeming to close it. # Further References