# Why is Google killing cookies? | Mobile Dev Memo by Eric Seufert #Omnivore ## Colophon title:: Why is Google killing cookies? | Mobile Dev Memo by Eric Seufert type:: [[clipped-note]] tags:: [[&omnivore]] +tracking url:: https://mobiledevmemo.com/why-is-google-killing-cookies/ archive:: https://omnivore.app/me/why-is-google-killing-cookies-mobile-dev-memo-by-eric-seufert-18f1b11c388 date:: [[2024-04-26]] ## Highlights tags:: > <mark class="omni omni-yellow">Believing that a company would utterly reform the mechanics of digital advertising solely in service of increased user privacy is as absurd as believing that two firms would engage in a merger as an expression of friendship.</mark> [⤴️](https://omnivore.app/me/why-is-google-killing-cookies-mobile-dev-memo-by-eric-seufert-18f1b11c388#168227a1-933a-418a-9d47-a717a8a8b5be) ^168227a1 tags:: > <mark class="omni omni-yellow">Google will likely lose some degree of top-line revenue if its Network business unit declines. But Google doesn’t need to shift all of the revenue from Network to these channels to maintain its current bottom line given the margin differentials: $1BN in Network revenue produces the same margin as $181MM in Search revenue.</mark> [⤴️](https://omnivore.app/me/why-is-google-killing-cookies-mobile-dev-memo-by-eric-seufert-18f1b11c388#47d11948-a8b5-475c-9a7e-64b0db2dedee) ^47d11948 tags:: > <mark class="omni omni-yellow">It’s tempting to impute an unrealistic amount of coordination here: Google is not a monolith but a confederation of fiefdoms that don’t necessarily interface effectively and may pursue competing objectives (as court documents in the DoJ suit confirm). But equally unrealistic in Google’s deprecation of third-party cookies in Chrome is wholly charitable intent that bestows no commercial benefit, especially given the pressures on Google’s Network business and the margin expansion opportunity with its owned-and-operated channels.</mark> [⤴️](https://omnivore.app/me/why-is-google-killing-cookies-mobile-dev-memo-by-eric-seufert-18f1b11c388#d5cf729c-7391-4ade-bfd5-467573c1d3fd) ^d5cf729c [Read on Omnivore](https://omnivore.app/me/why-is-google-killing-cookies-mobile-dev-memo-by-eric-seufert-18f1b11c388) [Read Original](https://mobiledevmemo.com/why-is-google-killing-cookies/)