# Virality is just more slop #Omnivore ## Colophon title:: Virality is just more slop type:: [[clipped-note]] tags:: [[&omnivore]] Newsletter url:: https://embedded.substack.com/p/hawk-tuah-viral-whats-next archive:: https://omnivore.app/me/virality-is-just-more-slop-190b69810fd date:: [[2024-07-15]] ## Highlights tags:: > <mark class="omni omni-yellow">For anything to break through to _all_ of us, it pretty much has to be slop.</mark> [⤴️](https://omnivore.app/me/virality-is-just-more-slop-190b69810fd#446e493d-9198-43e7-815e-be8a2e9c092f) ^446e493d [[* ai sludge slop]] tags:: > <mark class="omni omni-yellow">Ryan Broderick has been writing about the slopification of the internet [over on Garbage Day](https://substack.com/redirect/1f7affe0-2ab5-44d1-abba-890d8e22e9b4?j=eyJ1IjoiZHI5OW4ifQ.TkB5aaK3urcRAoIqMo7i4RAYnb5GuIc-u8FFruB7GjU), and has a pretty succinct definition:</mark> ><mark class="omni omni-yellow"> Content slop has three important characteristics. The first being that, to the user, the viewer, the customer, it feels worthless. This might be because it was clearly generated in bulk by a machine or because of how much of that particular content is being created. The next important feature of slop is that feels forced upon us, whether by a corporation or an algorithm. It’s in the name. We’re the little piggies and it’s the gruel in the trough. But the last feature is the most crucial. It not only feels worthless and ubiquitous, it also feels optimized to be so.</mark> [⤴️](https://omnivore.app/me/virality-is-just-more-slop-190b69810fd#2c5eccb2-316c-402a-a875-784c0f716982) ^2c5eccb2 [[* ai sludge slop]] [Read on Omnivore](https://omnivore.app/me/virality-is-just-more-slop-190b69810fd) [Read Original](https://embedded.substack.com/p/hawk-tuah-viral-whats-next)